Projects
I illustrated how RFM analysis could be a valuable tool for businesses in pinpointing their target audience. By segmenting customers based on their recency, frequency, and monetary value, companies were able to tailor their marketing strategies more effectively, resulting in improved customer engagement and higher conversion rates.
In this project, I illustrated the process of designing and implementing an HR Dashboard, employing the complimentary version of Microsoft Power BI to enhance the visual representation and analysis of human resources data.
In this project, I leveraged R Studio to uncover meaningful insights into the prevailing trends in the usage of smart devices for a wellness company. The primary objective was to utilize these insights in formulating strategic recommendations that will guide the company in refining its marketing approach.
I employed SQL and Tableau to delve into pizza sales data, revealing crucial metrics that function as the guiding principles informing strategic decision-making.
